1.23K

base tape™ hydrating primer

base tape™ hydrating primer

$34
$34
VIPs: log in for 35% off
Tarte Hydrating Primer bottle on a white background
Tarte Hydrating Primer bottle on a white background
#tolstoy-video-preview-https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0898%2F4972%2F4950%2Ffiles%2Ftolstoy__02__tolstoy-poster_01JWS65SJNW4PESH1GERGR5KH0.jpg%3Fv%3D1748897034
#tolstoy-video-preview-https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0898%2F4972%2F4950%2Ffiles%2Ftolstoy__02__tolstoy-poster_01JWS65SJNW4PESH1GERGR5KH0.jpg%3Fv%3D1748897034
Product with text indicating clinical benefits on a light purple background
Product with text indicating clinical benefits on a light purple background
Hydrating primer bottle with water droplets on a purple background
Hydrating primer bottle with water droplets on a purple background
Woman holding two skincare products with text about foundation application.
Woman holding two skincare products with text about foundation application.
Tarte hair hydrator bottle with coconut and text on a light purple background
Tarte hair hydrator bottle with coconut and text on a light purple background
Two skincare products with a hand holding a sample, labeled 'Hydrate & Blur' and 'Smooth & Mattify'.
Two skincare products with a hand holding a sample, labeled 'Hydrate & Blur' and 'Smooth & Mattify'.
Tarte Hydrating Primer bottle on a white background
Tarte Hydrating Primer bottle on a white background
#tolstoy-video-preview-https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0898%2F4972%2F4950%2Ffiles%2Ftolstoy__02__tolstoy-poster_01JWS65SJNW4PESH1GERGR5KH0.jpg%3Fv%3D1748897034
#tolstoy-video-preview-https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0898%2F4972%2F4950%2Ffiles%2Ftolstoy__02__tolstoy-poster_01JWS65SJNW4PESH1GERGR5KH0.jpg%3Fv%3D1748897034
Product with text indicating clinical benefits on a light purple background
Product with text indicating clinical benefits on a light purple background
Hydrating primer bottle with water droplets on a purple background
Hydrating primer bottle with water droplets on a purple background
Woman holding two skincare products with text about foundation application.
Woman holding two skincare products with text about foundation application.
Tarte hair hydrator bottle with coconut and text on a light purple background
Tarte hair hydrator bottle with coconut and text on a light purple background
Two skincare products with a hand holding a sample, labeled 'Hydrate & Blur' and 'Smooth & Mattify'.
Two skincare products with a hand holding a sample, labeled 'Hydrate & Blur' and 'Smooth & Mattify'.
 
 

base tape™ hydrating primer

VIPs: log in for 35% off
$34
$34
 
 
Full Travel
View full details

One-time purchase: $34.00

Subscribe & Save — delivery frequency options:

  • Delivered every 6 months. Get 15% off today and all future orders.: $28.90(save 15%)
  • Delivered every 4 months. Get 15% off today and all future orders.: $28.90(save 15%)
  • Delivered every 3 months. Get 15% off today and all future orders.: $28.90(save 15%)

pair with

Tarte Face Tape foundation bottle stands upright with pump exposed, cap beside it on a white background. Text transcribed: tarte; face tape; foundation; fond de teint.
face tape™ foundation
$42
22N light neutral

base tape™ hydrating primer

base tape™ hydrating primer

97%
said skin felt instantly hydrated & looks healthier*
100%
said it makes foundation look better*
100%
said it smooths the appearance of fine lines under foundation*

Skincare priming serum that’s like a makeup magnet!

Overall rating: 4.7277145 / 5 from 1234 reviews.

AI Generated Review Summary

Customers find the base tape™ hydrating primer to be a lightweight, non-greasy formula that enhances skin hydration and makeup longevity. It is praised for its ability to make skin look radiant and feel smooth, with a great smell. The primer is particularly effective for dry skin and all skin types.

Summary topics

  • Skin Feel (14%): It was observed by customers that this primer makes their skin feel soft, hydrated, and natural.
  • Skin Look (8%): Customers raved about how this primer makes their skin look flawless and radiant all day.
  • Formula (4%): Customers expressed appreciation for the light weight and non-greasy formula of this product. (100% agreement)
  • Skin Sensation (13%): It was observed by customers that this product feels amazing on their skin, leaving it hydrated and smooth.
  • Scent (30%): A substantial number of customers pointed out that this primer smells great. (13 out of 20 reviews)

Review topics: [size, fragrance, weight, issues, wrinkles, absorbs, design, smells, results, skin, feels, works, texture, packaging, look, price, bottle, amount, base, difference, face, pores, formula, primer, consistency, breakouts, glow, makeup, coverage, residue].

Review highlights

  • "It makes my skin feel so good and dewy but still allows my foundation to adhere perfectly!" — Rita D.
  • "My skin feels so soft and hydrated with this primer and my foundation glides on so nicely!" — Dae R.
  • "My foundation applies perfectly over it and makes my skin look flawless." — Lisa P.

Reviews

"I am in love with Tarte shape tape products. The shape tape concealer is the best concealer that I have ever used. It looks great on mature skin. I highly recommend Tarte shape tape & base tape! You will not be diappointed! It hides blemishes, dark circles & puffiness under the eyes. It works miracles!"

— Lisa (5/5)

Weightless feel.

"The primer is light weight and has a moisturizing feel to it."

— sara -. (5/5)

Hydration

"Super moisturizing and hydrating. Love the smell"

— Amanda J. (5/5)

Hydrating and fresh

"I don't feel like the hydration lasts as well as some others but it's still a good product and makes my makeup look a lot smoother"

— Sasha M. (4/5)

Perfect!!!

"I love the product. Gives what he promised"

— Flavio C. (5/5)

Best hydrating primer

"I love how this makes my skin feel when I apply to my face before I put my makeup on. I love the smell of it. It helps my makeup go on so much better and last longer."

— Lisa L. (5/5)

Good primer, not for me

"This is a nice primer. It has a good texture and goes on nicely. It just didn’t work well with my combination skin and the BB blur."

— Haleigh P. (4/5)

Smells amazimg

"This primer smells just like the beach and leaves your skin feeling soft and hydrated."

— erin f. (5/5)

Primer review

"I have a dry skin and this primer is very good for dry skin. It keeps my face hydrated and I don’t get any cracks in my makeup"

— Sana Q. (4/5)

My new fav!

"I love this primer because it's not sticky or greasy. It's very hydrating, dries fast, and gets the job done."

— J H. (5/5)

Q&A

Can you use this under the skin treat or the bb tinted primer because I use those instead of foundation?
Hi! Yes of course our base tape primer provides a nice hydrating base before any foundation application.
is it good for skin with wrinkles?
I have some fine lines and it doesn't sink into them at all. I think it helps keep your skin looking fresh moisturized and that helps a lot.
Is this pore filling?
Hardly
Has the formula changed along with packaging?
The formula is unchanged. It is great. This primer pairs really great with the shape tape foundation and shape tape concealer. It is such a really great hydrating formulation that prolongs the wear of the foundation and concealer. It creates for a flawless base. My foundation and concealer last much longer when I use this as opposed to when I skip it if I'm in a rush. If I've forgotten to use this primer my foundation starts to feel a little tired after 12 hours of wear. But if I'm wearing this primer it prolongs the wear time of my foundation and concealer. It is like a drink for the skin.
Why has the packaging changed?
Every now and then the packaging is updated to reflect the brand. Tarte are a vegan company.