Creative Digital Design & Execution

• Conceptualize, design, and refine visually compelling website layouts, landing pages, and digital campaigns that captivate and engage customers.
• Develop high-fidelity UI designs, wireframes, and interactive prototypes with a strong focus on aesthetics and functionality.
• Push creative boundaries with bold, trend-driven visuals, animations, and interactive elements that elevate the brand’s digital storytelling.
• Maintain and evolve Tarte’s Digital Design System, ensuring cohesive branding across all digital touchpoints.

Shopify & eCommerce Website Optimization

• Design and optimize Shopify-based themes, templates, and landing pages to enhance the user experience and drive conversions.
• Ensure all website designs are responsive, mobile-first, and optimized for performance.
• Follow ADA compliance regulations
• Work closely with developers to implement and refine designs within Shopify’s Liquid framework.
• Conduct UX/UI audits, analyze heatmaps, and leverage A/B testing to optimize site performance and user engagement.

Trend-Forward Digital Innovation

• Stay ahead of digital design trends, beauty aesthetics, and eCommerce innovations, bringing fresh ideas to the table.
• Identify emerging UX/UI trends, interactive elements, and motion design techniques to elevate the shopping experience.
• Research competitors and industry leaders to ensure Tarte remains at the forefront of digital design innovation.

Cross-Functional Collaboration

• Work closely with eCommerce, Digital Marketing, and Brand Creative teams to align design strategies with business objectives.
• Partner with developers to ensure seamless execution of all digital designs.
• Present concepts and creative rationale to stakeholders, advocating for bold, impactful, and user-first design choices.

• Maintain SKU/ Retailer forecasts as part of a monthly process cycle, utilizing statistical forecasting models
• Communicate ongoing forecast changes to stakeholders in the Supply Chain, Sales, and Finance teams
• Prepare various reports - KPIs (key performance indicators) as well as diagnostic measures to analyze and recommended courses of action for the operational forecast
• Lead in the creation of new product forecasts and their contribution to the product categories
• Monitor and manage life cycle of products
• Meet and present regularly to Sr. Management / C level
• Develop a close relationship with retailers and provide inventory feedback where necessary
• Assess actual sell thru performance in comparison to plan to determine variances and relay findings; for ongoing items make recommendations based on findings for forward forecast revisions
• Assess new launch influence on existing products or categories for cannibalization or growth in complementary product areas.
• Provide input to the Supply Planning organization in developing inventory strategies

• Oversee daily DC activities, coordinating with 3PL, Inventory Management, Transportation, & Corporate teams
• Partner with internal operations team & 3PL to drive SLA adherence, identify performance gaps, and implement solutions.
• Lead monthly budgeting meetings with 3PL & internal stakeholders, inclusive of building an operating budget, conducting planned vs. actual expense analysis, reconciliation of monthly operating expense, and labor spend
• Lead escalation & resolution, ensuring seamless communication between internal teams & 3PL.
• Lead daily/weekly operational meetings to align daily activities at 3PL with internal initiatives
• Utilize & create daily/weekly reports to track and manage inbound, outbound, & order fulfillment activities
• Collaborate with internal teams on product launches & key promotional programs, to ensure successful execution by the 3PL
• Coordinate quality assurance activities with 3PL & internal QA team
• Work with department leaders to implement process improvements, validate expenses, and develop/update SOPs that drive continuous improvement & operational efficiencies that lead to cost savings
• Be the first line of communication between the 3PL operation & tarte corporate

• Support content production workflows alongside the Director of Production and Senior Project Manager, ensuring seamless execution of multiple projects and seasonal campaign launches.
• Manage and maintain the daily photo & video shoot schedule, collaborating closely with the Senior Creative Project Manager and Director of Production to optimize resource allocation.
• Track and report on post-production progress, compiling regular status updates on retouching and asset delivery for leadership and cross-functional teams.
• Assist in identifying and implementing process improvements to enhance efficiency and prevent potential bottlenecks.
• Maintain a live production calendar, ensuring all deadlines and milestones are met in alignment with content production needs.
• Provide on-set support for photo & video shoots, managing logistics and assisting production teams as needed.
• Coordinate model casting & outreach efforts, ensuring a strong talent pipeline for all content production needs.
• Organize and maintain all still photography assets, ensuring accessibility and proper archival.
• Track and manage pre-launch product samples in collaboration with Marketing, Packaging & Product Development teams, ensuring smooth workflow integration.
• Work closely with cross-functional teams to ensure that all content production deadlines are met.
• Support junior team members by providing guidance and ensuring seamless coordination across projects.

 Develop and execute innovative influencer marketing strategies that align with industry trends & brand goals.

    •    Manage and nurture relationships with influencers, ensuring long-term partnerships that drive brand awareness and engagement.

    •    Work with the team to meet deliverables and execute influencer campaigns that support product launches, brand moments & seasonal initiatives.

    •    Creatively support Tarte’s influencer mailer calendar, ensuring timely execution of creative mailer programs with the team curating each mailer to a niche audience

    •    Proactively seek new influencer opportunities, identifying emerging talent & trends to keep Tarte at the forefront of the beauty industry.

    •    Drive creative gifting programs that make a lasting impression, fostering strong influencer relationships & brand loyalty.

    •    Collaborate cross-functionally with social, PR, brand and digital teams to integrate influencer strategies into broader brand initiatives.

• Design engaging and on-brand social media content (static posts, GIFs, stories, reels, etc.) for platforms like Instagram, TikTok, Reddit, Pinterest, and Facebook.
• Assist in creating email graphics, website banners, and digital ads to support marketing campaigns.
• Support the production of paid social acquisition videos by designing animated elements, overlays, and other creative assets for performance marketing campaigns.
• Ensure brand consistency across all creative assets while staying innovative and trend-forward.
• Collaborate with the Marketing, Social, and Creative teams to develop compelling visuals that drive engagement.
• Edit and resize images, retouch product photos, and prepare assets for multiple digital platforms.
• Stay up to date with social media trends, design best practices, and emerging technologies.
• Organize and maintain digital design files and templates.
• Assist with additional creative projects, such as presentations and promotional materials.

 Support key account team for all needs related to North America retailers

·      Support calendar management by tracking and monitoring key dates and milestones including retailer launch and update dates, assortment due dates, meeting dates, and key cross functional and retailer deadlines

·      Support key account document and tracker maintenance including product collages, retailer side by sides, promotional trackers, and sku add-delete trackers as directed by the Key account team

·      Partner with cross functional teams to complete & submit new sku setup by retailer, following retailer specific setup processes

·      Maintain accurate sku set up information including pricing and price increase implementation

·      Build and maintain new launch trackers including sales results, digital and in store exposures as directed by the Key Account team

·      Support sales tracking and analysis including core, new launches, limited edition programs and merchandising productivity as directed by the Key account team

·      Support promotional activity planning including assortment, pricing, chargebacks etc

·      Support education needs including providing learning sheets, gratis and managing deadlines based on specific retailer needs

·      Develop and maintain strong professional relationships with retailer partners and internal cross functional partners

·      Liaise with retailer merchandise coordinators on comp needs, gratis, social and other digital assets, and various retailer specific needs

·      Update internal brand assortments and external retailer assortments based on merchandising changes

·      Drive & project manage asset & copy requests for all retailer .com needs, maintaining retailer PDP deadline calendar

·      Manage PDP sku information, copy & asset submissions and updates

·      Conduct PDP sweeps and liase with trade marketing for asset and copy updates

·      Manage retailer comp and gratis process including requests, orders, office shipments and stock

·      Conduct in store visits during key launch, update, and event timeframes

·      Monitor retailer websites and social channels for competitive insights and to identify trends

·      Perform competitive research to monitor market activity and identify trends

·      Support meeting setup and coordination, manage meeting agendas and notes

·      Additional administrative tasks as needed

• Collaborate with KAM team on retailer business development
• Partner with retailer partners to proactively brainstorm and develop 360-degree retailer programs to promote sell-through of new launches and core categories; continuous partnership across internal and external cross-functional teams
• Liaise directly with account partners and trade marketing team to execute all day-to-day marketing activities related to in store and online businesses
• Develop and manage the customer partnership through strong relationship and communication, status and strategy meetings as needed, administrative task completion as required by the account, identification of business opportunities through long term strategic planning and continuous feedback and results reporting back to teams, manage meeting follow ups thru to completion
• Oversee execution and manage deadlines and due dates of retailer assets, promotions, merchandising, and promotional calendar for timely delivery to key accounts
• Represent and advocate retailer needs with internal cross-functional partners in marketing, social media, planning, product development and education
• Drive sell-in of new launches, track timing of stock and analyze business performance by account on a weekly basis proposing recommendations to drive retail sales
• Manage seasonal retail product assortments and updates for core, limited life and digital. Manage assortment file and tracker.
• Manage retailer merchandising updates, timelines and deadlines. Analyze sales for merchandising changes/update recommendations, partner with merchandising on seasonal updates and manage merch reference file. Communicate changes for internal/external assortment updates.
• Manage execution of digital marketing programs with retailer and track ROI
• Manage and maintain internal seasonal side by side trackers and calendars for activations, promotions, exposures in store and online
• Measure/manage ROI for instore/online marketing opportunities
• Manages promotional post-analysis by promotion/account for success rate, sell-in/sell-through and key learnings
• Monitor coop and return/MD spend budget
• Management of all retailer photo comps, images and provide internal calendar for timely delivery to retailer
• Partner with planning, marketing and operations team on product forecasting and allocation
• Analyze and communicate door level inventory with retailer planner to resolve out of stock issues
• Provide WTD/MTD/YTD business analysis for each account; build sales reports (new launch trackers, mix of business, store and online specific) and analyze for business opportunities
• Complete detailed reporting for senior management team
• Develop and perform competitive research and administrative tasks as needed 
• Collaborate with cross functional teams for seasonal updates, events, promotions, retailer meetings
• Prepare and manage all retailer market and planning meetings with ED
• Manage 1-2 direct reports, defining work goals and personal development plan as well as providing ongoing feedback

• Lead implementation of specification system including working closely with system supplier on design and troubleshooting issues, uploading packaging data for new and existing items and training team members on how to use the system
• Manage our sustainability software and global EPR reporting
• Identify creative and innovative packaging options and decoration that fit the voice of the brand and meet the vision of the Creative development team
• Manage within the timelines of new product development process
• Work with contract fillers and production team to ensure project feasibility and attend line trials
• Create packaging and finish goods specifications
• Review and approve engineering drawings and component submissions during development for stock and custom packages
• Create/update packaging and production SOP's to ensure quality of FGs
• Responsible for all relevant testing, problem solving and finding alternatives as needed

• Support Database Management team to ensure accurate item set up and Bill of Materials (BOM) creation for all materials
• Partner with cross-functional teams (Product Development, Package Engineering, Planning, Manufacturing, Marketing, Creative) to set up item codes for new launches
• Enter and maintain data including item descriptions, BOM details, supplier information, order quantities, country of origin, item category, franchise, seasonality, pricing, and more
• Maintain and update product information forms and master data documentation
• Assist with ongoing data hygiene projects, ensuring timely and accurate data entry
• Monitor open issues, follow up on missing information, and ensure all records are complete and up-to-date
• Input and manage data within the ERP system (Microsoft Navision or similar)
• Communicate project status and updates to stakeholders; re-prioritize tasks as needed
• Maintain data SOPs; lead quarterly SOP meetings to communicate updates and reinforce data standards
• ·      Ensure high-quality data hygiene and integrity within the ERP system
• ·      Assist with ad hoc analyses and special projects as needed

• Capture high-quality images that reflect the brand's values, guidelines and messaging
• Collaborate with the marketing and design teams to create visual still life content that resonates with the target audience
• Be comfortable using overlays during the shooting process to ensure product images are consistent in shape and scale
• Utilize different compositions, techniques & settings to capture prop & product textures, colors & other macro details – specifically as it relates to fruits & cosmetic product bulk.
• Have good problem-solving skills as relates to accurately capturing images on a still life set. This includes problem solving lighting issues, compensating for contrast on product, maintaining accurate color and exposure
• Must be able to multi-task with excellent time management skills, juggling shooting responsibilities, file management & retouching feedback simultaneously
• Excellent understanding of lighting techniques and composition
• Contribute to tracking and maintaining the photo budget, exercising sound judgment in when to escalate to the VP of Marketing Development
• Maintain a cohesive visual identity across all photography assets
• Stay up-to-date with industry trends and techniques
• Manage and maintain photography equipment and studio space
• Assist with photo post-processing and editing
• Must consistently and accurately name file images.

• Manage timelines and secures production schedules for new product launches
• Communicate any delays with production to cross functional NPD (Project Management) team
• Trouble shoot quality issues and concerns with cross functional teams and contract manufacturers while maintaining targeted timeline
• Works cross functionally with internal teams such as Product Development, Packaging, Demand Planning, Retail Operations, and NPD
• Develop product specifications for filler and conduct line trials at vendor location
• Collaborate with contract manufacturers to establish new efficiencies and confirm capabilities
• Communicate with overseas offices on timing of new components, quality issues, and ship methods
• Review established targets and negotiate price with vendors to find cost saving opportunities
• Complete launch lifecycle by passing off information and launch details to internal replenishment team
• Conduct bi-weekly technical meeting with Product Development, Regulatory, and Quality to drive conception/product usage, and understand any testing claims on pack needed.

• Manage the life cycle of sales orders from forecast to fulfillment (On time shipping, EDI, order entry & booking, etc.). provide regular order status to Sales, Customer, and Management
• Coordinate with key business partners to monitor in-stock levels and execute the transfer of inventory across locations to optimize fulfillment, and mitigate chargebacks
• Key Liaison between retailer supply teams to improve inventory health, sell-in of core and promo items, and provide insight on retailer replenishment system and inventory management procedures
• Collaborate with the Demand Planning team by analyzing upcoming promo forecasts vs. historical data, identifying deviations, and aligning wholesale projections accordingly
• Help validate retailer assortment and pricing in partnership with the marketing and business teams to ensure order accuracy
• Analyze, identify, and troubleshoot data related issues and partner with internal teams to drive process improvements
• Prepare, maintain, and publish reports to track & assess sales performance, inventory, & shipments to ensure alignment between forecast vs actuals.

• Report to designated stores every day
• Achieve targeted sales goals for assigned stores
• Coordinate & schedule in-store sales support, events & education initiatives
• Act as primary day-to-day brand contact for designated stores
• Educate Sephora/ULTA/Macy's with a focus on product knowledge, artistry & selling skills
• Partner with store teams to plan in-store events & education initiatives to drive sales & increase brand awareness
• Evaluate each store's sales results
• Build & develop strong relationships with retailer partners at store level
• Review & update in-store visual merchandising