Welcome to the tarte family! Whether this is your first visit or you’re already a member of tarte talk, it’s official – you’re now one of us!

Before I started tarte out of my one bedroom apartment in 1999, I was
a total beauty addict like you – but with a catch: I hated going to makeup counters. I would buy $100 worth of products in boring black pots that practically needed an instruction manual to use. I would get home, try to recreate ‘the look’ and end up getting frustrated. Also, when I’d flip the products over to see what was in them, I noticed they were full of synthetic and unhealthy ingredients.

So I began dreaming up a line that would address all the needs that I felt had been overlooked. I wanted easy-to-use products that would help me recreate beautiful, makeup-artist-inspired looks without all of the unnecessary steps, I wanted products that looked like stylish accessories when I whipped them out of my purse (and to that end, I wanted compact products that would fit in my purse!). Above all, I wanted healthy products that were doing good things for my skin.

Years later, we’re still coming up with ways to make sure you feel beautiful from the inside out. My team and I continue to work hard to ensure that all of our products are chock-full of healthy, skinvigorating™ benefits, whether it’s nourishing vitamins, paraben-free or soothing natural oils. We’re always on the hunt for the chicest fabrics and freshest color palettes. We love going to Fashion Shows—we get inspiration for our packaging from all of the great designers out there. Not to mention we still have a blast giving our products such cheeky names. That’s really what I love about tarte—we’re more than just a cosmetics brand, we’re real women (who also happen to love beauty products) that want to make a difference in women’s lives.

So have fun here—explore, play, learn all about tarte, health couture™, and skinvigorating™ beauty! Consider this site a home away from home—you can always come visit us because we’re open 24.7.
I hope you love tarte as much as we do!